Big billboard, on the way to work: “THE WORLD’S MOST REFRESHING BEER!” and it has some shitty beer pictured in some icy mountains or something. Because when I think refreshing I think icy mountains. And beer. I totally think of beer when I’m thirsty/tired/etc. and need to be “refreshed.”
Because getting tired, stupid, fat, and dehydrated is exactly what refreshing means. Ok, so ONE beer won’t get you tired and stupid, but it will contribute to that nice gut you’re working on, as well as dehydrating you. If this is your idea of being refreshed…..
But hey give those ad copy writers credit, I’m using they were using “refreshing” in a metaphorical sense, referring to a renewing of your spirit of life or some bullshit. Again, if we’re still talking one beer, the calories/carbs/whatever you pack on, and the dehydration you experience really shouldn’t be bringing about a spiritual renewing. Now, if we’re talking about getting mad sloshed and making passes at every person that goes by, and eventually passing out in a gutter to be felt up and vomited on by homeless people, WELL, then I stand corrected. That is refreshing.